Purasana supports young sporters

A healthy mind in a healthy body. To turn talk into action, Purasana sponsors a number of athletes. Alexander Doom is a promising young sprinter who has already won several national and international titles and awards. François Humblet is a Belgian triathlete who made his debut when he was 18 and has won many titles in his discipline.

Alexander Doom (°1997)

Discipline: Sprinter


Indoor 60 m, 200 m, 300 m and 400 m

Outdoor 100 m, 200 m, 300 m and 400 m

Favourite distance 400 m


National titles

• 8 Belgian titles

• 7 Flemish titles

• 30 provincial titles


International titles

• 2013 Gold at the EYOF (European Youth Olympic Festival) in Utrecht, the Netherlands

• 2015 5th with the Belgium 4x400 m relay team in Eskilstuna, Sweden


Alexander has been an athlete for 13 years and is a member of AVR Roeselare.


Favourite Purasana products

• Bar: Beet boost sport bar

• Super Food: Beetroot raw powder and açai berry raw powder

• Super Mix: Sport formula

• Proteins: whey vanilla


"As I'm an athlete, the Purasana products help me enormously! The advantage is that they are natural and healthy, and they make me feel fortified when I’m exercising. Thanks to the beet boost bar I am always full of energy at the start of a race or a training session. Afterwards, I always drink a shake with the sport formula – I think that’s essential. These products ensure rapid absorption of energy, which is obviously very important for an athlete."

François Humblet (°1988)

Discipline: triathlon/duathlon


Sprint triathlon 750 m-20 km-5 km

Olympic distance triathlon 1.5-40-10

Half distance triathlon 1.9-90-21


Favourite Purasana products

• Super Mix: Breakfast and Sport formula

• Super Fruit: Strawberries and blueberries

• Superfood: Spirulina

• Bar: Beetroot & cranberry

• Nutritional supplements: Acerola

• Spirulina


"I mainly use the various Purasana Super Mixes with my breakfast – in cereal with almond milk and fruit. The Acerola capsules give me extra vitamin C. The sport bars are the ideal snack to eat when you’re doing sport and are a good source of energy. I get my extra nutrients and proteins from the organic spirulina."